Primo Thick & Zesty Original Recipe Pasta Sauce

Primo is one of Canada's most recognizable Italian-style food brands, widely celebrated for its canned pasta sauces, canned tomatoes, beans, and pasta products.

The Primo brand was originally established in Canada in 1954 by Italian immigrant Primo Poloniato. Over the decades, it grew to become a staple across Canadian grocery stores. Today, Primo Foods is owned and operated by Sun-Brite Foods Inc., an independent Canadian food processing company based in Ruthven (Kingsville), Ontario.

Sun-Brite Foods manufactures Primo canned tomato products and pasta sauces primarily in Ontario, using locally harvested Ontario tomatoes.