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HELL Energy is a prominent European energy drink brand founded in Hungary in 2006 by Hell Energy Magyarország Kft. (co-founded by the Barabás family). Known for its distinct red and black devil head logo, the brand rapidly grew from a local Hungarian player to a global brand exported to over 50 countries, including significant presence in the United Kingdom.
All HELL Energy beverages are manufactured in Hungary, primarily at their advanced Quality Pack bottling and canning plant located in Szikszó, Borsod-Abaúj-Zemplén County. The company boasts its own state-of-the-art aluminium can factory and filling facilities, ensuring vertically integrated manufacturing.
The brand remains privately owned by the Hungarian beverage corporation Hell Energy Magyarország Kft. In the UK, it is distributed through local import and distribution networks as well as international retail partners.
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