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Tropicana Frutz Juice Drink

Eigenaar:PAI Partners SAS (Frankrijk)
HerkomstVerenigde Staten
Geproduceerd:India

Brand Overview

Tropicana Frutz is a fruit juice-based beverage marketed under the globally recognized Tropicana umbrella. Tropicana was founded in 1947 by Anthony T. Rossi in Bradenton, Florida, United States, where it pioneered flash pasteurization to ship fresh, pure chilled orange juice.

Manufacturing and Sourcing

While Tropicana products worldwide are manufactured locally across several continents, this specific bottle of Tropicana Frutz displays a barcode starting with 890 (India GS1 prefix) and directs consumers to the PepsiCo India farmers' partnership initiative. Consequently, this variant is bottled and produced in India.

Corporate Ownership

In August 2021, PepsiCo entered into an agreement to sell a majority 61% controlling stake in its Tropicana, Naked, and other juice brands in North America and Europe to French private equity firm PAI Partners, forming a joint venture known as Tropicana Brands Group. PepsiCo retained a 39% non-controlling interest in that venture as well as continued distribution and operational footprints in select international markets.

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