Asda Perfect Christmas Dried Mixed Fruit

Brand Origin and Overview

Asda Perfect Christmas Dried Mixed Fruit is a seasonal private-label grocery product offered by Asda, one of the United Kingdom's leading supermarket chains. The seasonal range is tailored for traditional holiday baking, notably for Christmas puddings, fruit cakes, and mincemeat.

Manufacturing and Sourcing

While the agricultural ingredients such as sultanas, raisins, currants, and candied citrus peels are sourced internationally from warmer grape- and citrus-growing regions (such as Turkey, Greece, and the United States), the product is blended and packed in the United Kingdom for Asda.

Ownership Structure

Asda was established in 1965 in Yorkshire, England, through the merger of Associated Dairies and the Asquith family supermarket business. After being a subsidiary of the American retail giant Walmart from 1999 to 2021, a majority stake in Asda was acquired by the Issa brothers (Mohsin and Zuber Issa) alongside private equity firm TDR Capital. In 2024, TDR Capital acquired Zuber Issa's share, taking majority control of Asda Group, with headquarters in Leeds, United Kingdom.