CeX Second-Hand Retail Service

CeX (Complete Entertainment eXchange) is a British retail chain specialising in the buying, selling, and exchanging of second-hand consumer electronics, video games, mobile phones, computing equipment, and entertainment media. The company was founded in London, England, in 1992 by Paul Farrington, Robert Dudani, Hugh Man, Charlie Brooker, Oli Smith, and Oliver Ball.

Unlike traditional manufacturers, CeX does not produce physical goods; instead, it provides retail and trade-in services, testing and refurbishing pre-owned goods across the United Kingdom and internationally. The company operates globally across several countries including Spain, Ireland, Australia, India, and the Netherlands through corporate-owned and franchised locations.

The brand is privately held and operated under its parent entity, Complete Entertainment Exchange Limited, which is headquartered in Watford, Hertfordshire, United Kingdom.