Pandora Jewellery

Pandora is a world-renowned Danish jewellery brand celebrated globally and across the United Kingdom for its customizable charm bracelets, designer rings, necklaces, and contemporary accessories. Founded in 1982 by Danish goldsmith Per Enevoldsen and his wife Winnie in Copenhagen, Denmark, the company began as a family-run jewellery shop before expanding into wholesale and eventually building its own international retail empire.

While design, brand management, and headquarters remain anchored in Denmark, Pandora operates extensive, modern manufacturing facilities in Gemopolis, near Bangkok and Lamphun, Thailand. The company crafts almost all of its finished jewellery in Thailand, combining traditional craft techniques with large-scale production standards and a strong focus on sustainable materials like recycled silver and gold.

Today, Pandora is owned by Pandora A/S, a publicly listed corporation traded on the Nasdaq Copenhagen stock exchange. In the United Kingdom, operations are managed by its regional subsidiary, Pandora Jewellery UK Limited. Note that this Danish jewellery brand is distinct from Pandora Media (the US music streaming service owned by SiriusXM) or other unrelated entities bearing the Pandora name.