Savex Premium Color Liquid Laundry Detergent

Savex is a popular laundry detergent brand recognized across Central and Eastern Europe for providing powerful cleaning and long-lasting fragrance at accessible price points.

The brand was developed and introduced by Ficosota, a fast-growing Bulgarian consumer goods company founded in 1994. Ficosota produces a broad portfolio of home care and personal care goods, with modern manufacturing facilities based in Shumen, Bulgaria.

Today, Savex remains under the direct ownership of Ficosota Ltd. In Romania, products are widely distributed across major supermarket chains, hypermarkets, and local retailers by Ficosota's Romanian subsidiary, Ficosota Marketing Romania S.R.L.