Alfaparf Milano Hair Care

Alfaparf Milano is a leading professional Italian haircare, styling, and hair colour brand recognized internationally for salon-quality formulations, including its well-known Semi di Lino, Il Salone, and Precious Nature lines.

Founded in 1980 by Roberto Franchina in Italy, the brand was built around delivering Italian salon expertise to professional stylists and consumers worldwide. The brand is manufactured predominantly in Italy, though the broader Alfaparf Group also operates production plants in Brazil, Mexico, and other key international markets to supply regional demands.

The ultimate owner of the brand is Alfaparf Group (also known as Beauty & Business S.p.A.), an independent multinational cosmetics company headquartered in Osio Sotto, Bergamo, Italy. In the United Kingdom, products are distributed through professional beauty distributors and retailers under Alfaparf's regional distribution network.