Actuel Duvet Cover Set

Actuel is the private-label brand for home textiles, decor, and tableware created by the multinational retail conglomerate Auchan Retail. Designed to offer accessible and trendy home furnishings, Actuel products include bed linens, bath accessories, cookware, and decorative items.

Auchan was founded in 1961 by Gérard Mulliez in Roubaix, France, and remains under the majority control of the Mulliez family via the Association Familiale Mulliez (AFM) and ELO Group (formerly Auchan Holding). Like most private-label home goods, Actuel products are manufactured through a global network of supplier partners, predominantly located in major textile-producing countries such as Pakistan, India, Bangladesh, and China.

In Spain, Auchan distributes Actuel products across its chain of Alcampo hypermarkets and supermarkets, functioning through its Spanish operational subsidiary Alcampo, S.A.