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ØGO is a private label organic brand developed specifically for Salling Group, Denmark's largest grocery retail enterprise.
Under the ØGO brand, Salling Group offers an extensive range of certified organic everyday products sold across its retail chains, including Netto, Føtex, and Bilka. These red split lentils are cultivated and processed through agricultural suppliers (typically originating in Turkey, Canada, or other prominent lentil-growing regions) before being packaged and distributed across Denmark under Salling Group's oversight.
Salling Group is fully Danish-owned, with its primary shareholder being the Salling Foundations (Salling Fondene), ensuring that the company's ultimate ownership and profits are rooted in Denmark.
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