Superwash Wool Detergent

Superwash is a well-known Danish brand of specialty laundry detergent formulated specifically for wool, silk, and delicate textiles. Originating in Denmark, it has long been a household staple for gentle fabric care and hand-knitted wool garments.

The brand is manufactured and distributed by Sterling Polish Company A/S, an established Danish cleaning and chemical manufacturing enterprise based in Gentofte, Denmark. Sterling Polish Company oversees the production, formulation, and distribution of the detergent primarily within the Scandinavian retail market.

Note that 'superwash' is also widely used as a generic textile processing term referring to wool treated to be machine washable, but as a branded consumer packaged goods item in Danish retail, Superwash refers directly to the wool detergent manufactured by Sterling Polish Company A/S.