Sierra Designs Outdoor Equipment & Apparel

Sierra Designs is a heritage outdoor gear and technical apparel brand founded in 1965 in California by outdoor enthusiasts Bob Swanson and George Marks. The brand made a name for itself by pioneering innovative, lightweight equipment such as breathable mountain jackets, durable backpacking tents, and premium down sleeping bags tailored for backcountry adventurers.

Over the decades, Sierra Designs transitioned through several corporate ownership structures within the outdoor and recreation sector. Today, the brand is owned by Exxel Outdoors, LLC, a leading American outdoor equipment manufacturer and distributor headquartered in Broomfield, Colorado. Exxel Outdoors manages a wide portfolio of outdoor and camping brands, distributing Sierra Designs gear across North America and internationally, including direct distribution and authorized outdoor retail channels in the United Kingdom.

Like many global technical outdoor brands, production of Sierra Designs gear takes place across global supply chains. Manufacturing is concentrated primarily in specialized facilities in Asian countries such as Vietnam, China, and Bangladesh, while design, engineering, and testing remain centered in the United States.