Carisma Detergente Líquido para Ropa

Carisma is a household cleaning brand in Mexico known primarily for its laundry detergent products formulated to leave clothes clean and fragrant. The brand features a recognizable girl mascot sitting amid daisies on its packaging.

Carisma is produced and owned by Fábrica de Jabón La Corona, S.A. de C.V., one of Mexico's most prominent, historic, and iconic manufacturers of soaps, edible oils, and household detergents (famous for brands such as Zote, Roma, and Foca). Founded in 1920 in Mexico City, La Corona remains an independent, 100% Mexican-owned enterprise that manufactures its detergent portfolio domestically across its facilities in Mexico.