Crownfield Crunchy Avena Cereals

Crownfield Crunchy Avena is an oat-based breakfast cereal private label product sold at Lidl supermarket chains across Europe, including Spain and Portugal. The cereal is formulated with 85% whole grain oats.

Crownfield is a proprietary private label trademark developed and owned by the German retail giant Lidl Stiftung & Co. KG, which is part of the Schwarz Gruppe. For its retail presence in the Iberian market, Lidl partners with specialized cereal manufacturers, predominantly located in Spain (such as Dailycer Iberia in Zaragoza) and other European hubs, to produce these cereals under the Crownfield brand.

The ultimate owner of Crownfield is Schwarz Gruppe (Schwarz Group), a family-owned multinational retail corporation based in Neckarsulm, Germany, which is Europe's largest retailer by revenue.