Maggi Kiub Pati Ayam

Maggi Kiub Pati Ayam (Chicken Stock Cube) is a popular savory bouillon product designed to enhance the flavor of soups, stews, and a variety of Southeast Asian culinary dishes. The product features classic yellow and red Maggi packaging.

The Maggi brand was originally founded in Switzerland in the late 19th century by Julius Maggi, a pioneer in industrial food production aimed at improving the nutritional intake of worker families. In 1947, Maggi merged with Nestlé, the Swiss multinational food and drink conglomerate headquartered in Vevey, Switzerland, which continues to own and distribute the brand globally. In Southeast Asia, local variants like Kiub Pati Ayam are primarily produced and marketed by Nestlé Malaysia.