Ursus Lager

Ursus is often referred to as 'The King of Beer' in Romania, boasting a rich heritage that dates back to 1878 when the first brewery was established in Cluj-Napoca. Throughout the 20th century, the brand grew significantly in popularity, becoming a staple of Romanian brewing culture and a symbol of national pride.

The manufacturing process for Ursus primarily takes place in Romania, with breweries located in cities like Brașov, Buzău, and Timișoara. These facilities ensure that the beer maintains its local character and quality standards. Over the decades, the brand has transitioned from a state-owned enterprise to a key player in the global beverage market through various international acquisitions.

Currently, Ursus is owned by Asahi Group Holdings, a Japanese multinational conglomerate. The brand was acquired from SABMiller as part of a deal following the AB InBev and SABMiller merger. Today, Ursus Breweries operates as a subsidiary of Asahi Europe & International, continuing its legacy as the market leader in Romania while benefiting from the global expertise and investment of its Japanese parent company.