Sipit Plum, Figs & Coconut drink

Sipit is a brand of functional fruit-based beverages that emerged in the Polish market, specifically developed for the retail chain Biedronka (Jeronimo Martins Polska). The brand focuses on "clean label" products, often marketed with "no added sugar" and "high fiber" claims, utilizing unique flavor combinations like plum, fig, and coconut. The beverage is produced in Poland, catering to the health-conscious consumer segment within the domestic market.

The brand is a private label initiative of Jeronimo Martins Polska S.A., which is the largest private employer in Poland and the owner of the Biedronka supermarket chain. The ultimate parent company is the Portuguese conglomerate Jeronimo Martins SGPS, S.A., which manages extensive retail operations across Portugal, Poland, and Colombia. This structure ensures that while the product is locally developed and manufactured to suit Polish consumer tastes, it benefits from the vast logistical and financial backing of a major European retail group.