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Selection Roasted Peanuts in Shell are a staple snack item within the Canadian market, specifically designed for retail under the private label strategy of Metro Inc. The brand 'Selection' (often identified by the distinctive 'D' logo for Délicieux/Delicious) serves as a value-oriented house brand providing a wide range of grocery products.
The peanuts are typically processed and packaged within Canada to ensure freshness and meet Canadian food safety standards. While the raw peanuts may be sourced globally depending on seasonal availability and crop yields, the final roasting and distribution are managed through the retail giant Metro. As a private label, Selection allows Metro to control the supply chain directly, offering competitive pricing against national brands.
Metro Inc., the ultimate owner, is one of Canada's leading food and pharmacy retailers based in Montreal, Quebec. The company operates a vast network of supermarkets and drugstores under various banners, including Metro, Metro Plus, Super C, and Food Basics, ensuring that Selection products like these roasted peanuts are widely accessible to consumers across Ontario and Quebec.
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