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Pikok is a private label brand primarily associated with Lidl, one of Europe's largest discount supermarket chains. This specific product, a smooth pork pâté (Vepřová paštika jemná), is produced for Lidl by WHALLEY a.s., a specialized food manufacturer located in Velký Šenov, Czech Republic.
The brand was developed as part of Lidl's strategy to offer high-quality meat and deli products across its European markets. As a private label, Pikok's ultimate ownership lies with the Schwarz Gruppe, a multinational retail group based in Germany. While the brand is German-owned, the production is often localized; in this instance, the product is manufactured in the Czech Republic to serve the Central European market, utilizing local production facilities and regional recipes.
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