Peter Larsen Kaffe Iskaffe

Peter Larsen Kaffe is a well-established Danish coffee brand founded in 1902 by the merchant Peter Larsen in Viborg, Denmark. Originally starting as a local grocery business with a focus on coffee roasting, it has grown into one of Denmark's most recognized coffee names, known particularly for its commitment to Fairtrade and organic products.

While the brand maintains its strong Danish identity and heritage in Viborg, the ownership has evolved. In 1999, the Swedish company Löfbergs (Löfbergs Lila AB) acquired the majority of the shares. Today, Peter Larsen Kaffe operates as a subsidiary of the Löfbergs Group, which is a family-owned business headquartered in Karlstad, Sweden. The production for the Danish market, including their ready-to-drink iced coffee range, often takes place within Denmark or through the group's Scandinavian facilities, maintaining a close link to its regional roots.