Rscued Orange juice

Rscued is a Swedish brand founded in Helsingborg with a mission to combat food waste. The brand specializes in producing high-quality juices and smoothies by rescuing fruits and vegetables that would otherwise be discarded due to appearance or logistics. Their production facility is located in Helsingborg, Sweden, where they sort, wash, and press the produce by hand. Rscued is owned by the Swedish company Rscued Fruit AB, maintaining its status as an independent, locally-operated brand focused on sustainability and circular economy principles. The product shown is a classic orange juice made from rescued citrus fruit, packaged in a glass bottle with clear recycling instructions to reflect their environmental ethos.