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San Frediano is a private label brand primarily sold in Brazilian supermarket chains. While the brand name evokes an Italian heritage, referring to a historic district in Florence, the product is typically sourced from major olive oil producing regions in the Mediterranean, particularly Spain and Portugal, to ensure competitive pricing for the Brazilian market.
The brand is owned by the Pão de Açúcar Group (GPA), one of Brazil's largest retailers. GPA uses San Frediano as part of its premium private label portfolio to offer high-quality Mediterranean-style staples. As of 2024 and looking toward 2026, the brand remains under the ultimate control of the Casino Group and its corporate structures, which oversee extensive retail operations in Brazil through GPA. The production involves sourcing oils that meet extra virgin standards, which are then bottled and distributed across Brazil.
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