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Bouba is a specialized brand of fresh fruit, primarily known for its bananas and pineapples. The brand is managed by companies specializing in the import and distribution of tropical produce within the European and Mediterranean markets.
The brand's origin is rooted in the Lebanese-owned fruit trade, specifically through the Bouba Company. While the brand name represents the commercial entity, the actual fruit is cultivated in major tropical agricultural regions such as Ecuador, Costa Rica, and the Ivory Coast. These products are then exported globally, maintaining a strong presence in regions like Lebanon and various European countries. Ownership remains centered around the private Bouba Group, which oversees the entire logistics chain from international sourcing to local distribution.
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