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Jordan is a prominent oral care brand with deep Scandinavian roots, founded in Norway in 1837 by Wilhelm Jordan. Originally established as a brush manufacturing company, it has evolved into a leading specialist in dental hygiene, particularly well-regarded for its ergonomic toothbrushes and specialized products for children, such as this strawberry-flavored toothpaste for ages 0-5. The brand emphasizes natural ingredients and sustainable practices, as evidenced by the Swan label and natural percentage claims on the packaging.
Over the years, Jordan's ownership has transitioned from a family-owned business to a corporate entity. In 2012, the brand was acquired by Orkla, a major Norwegian conglomerate. Today, Jordan operates under the Orkla Home & Personal Care division. While the brand is quintessentially Norwegian, its manufacturing occurs across several locations, including Norway and Malaysia, to supply its global market which spans over 50 countries. The ultimate ownership remains with Orkla ASA, headquartered in Oslo, Norway.
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