Birds Eye Deli Fish

Overview of Birds Eye Deli Fish

Birds Eye Deli Fish is a premium range of frozen seafood products designed to bring restaurant-quality battered or crumbed fish into the home kitchen. Known for its hand-battered appearance and high-quality fillets, this range is a staple in the frozen food aisle, offering consumers a convenient yet elevated dining experience.

Brand Heritage and Ownership

The Birds Eye brand has a complex history and is currently split between different owners globally. While the brand was pioneered by Clarence Birdseye in the United States, the Australian and New Zealand operations—which produce the 'Deli' range—are owned by Simplot. Simplot Australia is a subsidiary of the J.R. Simplot Company, a major international food and agriculture business based in the United States.

Manufacturing and Sourcing

Birds Eye Deli Fish is produced using seafood sourced from various global fisheries, often including hoki from New Zealand or Alaskan pollock. The final processing and packaging for the Australasian market typically occur in Simplot's specialized manufacturing facilities in Australia, ensuring adherence to local quality and sustainability standards.