Betty Crocker cake mixes and frostings

Betty Crocker is an iconic cultural brand that serves as a cornerstone of the American baking tradition. The character of Betty Crocker was first created in 1921 by the Washburn-Crosby Company as a way to personalize responses to consumer inquiries. Over the decades, she evolved from a signature on a letter to a globally recognized persona synonymous with quality home baking and reliable recipes.

Today, the brand's manufacturing is decentralized, with production facilities located in several countries to serve regional markets. In the United States, production is primarily handled through General Mills' extensive domestic supply chain, while international versions are produced in various regional hubs including Canada and the United Kingdom.

The brand is currently owned and managed by General Mills, one of the world's largest food conglomerates. General Mills has maintained the brand's heritage while expanding it into diverse categories including pre-mixed cake batters, frostings, and convenient meal kits. The ultimate ownership remains firmly rooted in the United States, where General Mills oversees global strategy and brand development.