Ashfields Pork Mince

Ashfields is a private label brand owned by the German discount supermarket chain Aldi. It is used specifically for their fresh meat range in the United Kingdom. The brand is designed to emphasize British sourcing, featuring the Red Tractor certification logo, which guarantees that the food has been responsibly sourced, safely produced, and comes from crops and animals that have been well cared for on British farms.

While the brand Ashfields was created by Aldi for the UK market, the ultimate owner of the brand is the Aldi Süd Group, based in Germany. The meat itself is reared on British farms and processed within the United Kingdom to meet local consumer preferences for domestic produce. This vertical integration allows Aldi to maintain competitive pricing while ensuring quality standards through established British agricultural suppliers.