Kraft Hazelnut Spread

Kraft Hazelnut Spread is a popular chocolate-flavored nut spread specifically tailored for the Canadian market. Launched as a competitor to established brands like Nutella, this product leverages the strong brand equity of Kraft’s iconic peanut butter, featuring the recognizable bears on its packaging.

The product is manufactured in Canada, ensuring a local supply chain for North American consumers. While the Kraft brand originated in the United States in the early 20th century, the global corporate structure has evolved significantly. Today, the brand is owned by the Kraft Heinz Company, which was formed through the merger of Kraft Foods and H.J. Heinz Company in 2015. Headquartered in Chicago and Pittsburgh, it remains a giant in the global food processing industry.