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Weideglück is a well-established German dairy brand primarily known for its large-format yogurt tubs and milk products. The brand emphasizes its regional roots, sourcing milk from farms in the Bavaria and Baden-Württemberg regions of southern Germany. The production facilities are located in Neu-Ulm, Bavaria, ensuring a direct link between the local dairy farmers and the final product.
The brand is owned by the Milchwerke Schwaben eG, a cooperative dairy company. As a cooperative, the ultimate owners are the hundreds of dairy farmers who supply the milk, meaning the brand's profits and strategic direction are controlled by the producers themselves rather than an external multinational corporation. This structure supports local agriculture and maintains traditional German dairy standards.
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