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Kellogg's Crunchy Nut Clusters is a popular breakfast cereal variant under the globally recognized Kellogg's brand. The Crunchy Nut sub-brand was specifically created for the UK market in 1980 by the Kellogg Company, following the success of their honey-nut flavoured cereal formulas. This specific product features oat clusters with chocolate pieces, targeting the indulgent segment of the cereal market.
While the brand has its roots in Battle Creek, Michigan, USA, manufacturing for the European and British markets is primarily handled in large-scale facilities in the United Kingdom (specifically Manchester and Wrexham) and Spain. The global supply chain means that ingredients and final assembly can occur in multiple locations depending on the region of sale.
In 2023, the Kellogg Company underwent a significant corporate restructuring, splitting into two separate entities. The global snacking and international cereal business, which includes the Crunchy Nut brand, is now owned by Kellanova. Kellanova remains headquartered in the United States but operates as a separate publicly traded company from the North American cereal-focused 'WK Kellogg Co'.
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