GANT puffer jacket

GANT is a premium lifestyle brand that originated in New Haven, Connecticut, in 1949. Originally founded as a shirtmaking company by Bernard Gantmacher, the brand became famous for its Ivy League look and innovations like the button-down collar. While it has American roots, the brand underwent a significant transformation in the 1980s when it was licensed to Swedish interests, eventually becoming headquartered in Stockholm, Sweden.

Today, GANT is a global brand owned by Maus Frères SA, a Swiss holding company. Manufacturing is diversified across several countries, primarily in Asia and Europe, depending on the specific garment line. The brand continues to blend American sportswear heritage with European sophistication.