Grolsch Zomertijd 0.0 alcohol-free beer

Grolsch is one of the most iconic beer brands from the Netherlands, with a heritage dating back to 1615 when Willem Neerfeldt founded a brewery in Grol (now Groenlo). The brand is globally recognized for its unique swing-top bottle design and its traditional brewing techniques. The product shown, Grolsch Zomertijd 0.0, is a non-alcoholic summer beer brewed to cater to the growing market of alcohol-free beverages.

While the brand is deeply rooted in Dutch culture and continues to brew its beer at the Grolsche Bierbrouwerij in Enschede, its ownership has transitioned through several major global beverage companies. After being acquired by SABMiller in 2008, it was later divested as part of the Anheuser-Busch InBev acquisition of SABMiller.

Since 2016, Grolsch has been owned by the Japanese beverage giant Asahi Group Holdings. Asahi has maintained the brand's Dutch identity and continues production primarily in the Netherlands for the European market. The brand remains a premium offering within Asahi's global portfolio, emphasizing craftsmanship and the heritage of the original Grol brewery.