PUR Gum Kick gum

PUR Gum was founded in 2010 by Jay Klein in Toronto, Canada. The brand was established with the goal of creating a chemical-free alternative to traditional chewing gum, specifically focusing on products that are aspartame-free and sweetened with 100% xylitol. While the brand and its parent company, The PUR Company Inc., are based in Canada, the gum itself is manufactured in Switzerland to ensure high-quality production standards. PUR has grown from a local Canadian startup into a globally recognized brand available in numerous countries, maintaining its commitment to vegan, non-GMO, and allergy-friendly ingredients. The company remains privately held by its founder and original team in Toronto.