Eat Natural snack bars

Eat Natural is a prominent British brand known for its range of fruit and nut bars, granola, and muesli. Founded in 1997, the brand built its reputation on 'simple' snacking, emphasizing that its products are made in small batches with no artificial flavors or preservatives. All production traditionally takes place at the 'Makery' in Halstead, Essex.

In December 2020, the brand was acquired by Ferrero, the Italian confectionery giant. This move allowed Ferrero to expand its footprint in the healthy snacking segment while providing Eat Natural with the resources to scale its distribution globally. Despite the change in ownership, the brand maintains its identity as a wholesome, UK-based producer.