joni Light Panty Liners

joni is a sustainable feminine hygiene brand founded in Victoria, British Columbia, Canada, in 2020. The company was established by Linda Biggs and Jayesh Vekariya with a mission to make organic and biodegradable period products accessible to all. The brand emphasizes social impact, operating a one-for-one donation model to combat period poverty.

While the brand is Canadian-owned and operated, its manufacturing takes place in China, where their specialized biodegradable bamboo and cornstarch materials are processed. As of 2024, the brand remains an independent private company owned by its founders and early-stage investors, continuing to expand its footprint across North America.