The Flower Farm Hazelnootpasta

The Flower Farm Hazelnootpasta is a premium hazelnut chocolate spread that markets itself as a sustainable alternative to traditional spreads by being completely free of palm oil. The brand's mission is centered around environmental conservation, specifically protecting rainforests by avoiding the use of palm oil, which is a major driver of deforestation.

Founded in the Netherlands, the brand was created by Marcel van Wing, who sought to disrupt the market with products that promote 'Flower Power' and biodiversity. The manufacturing primarily takes place in the Netherlands, ensuring high quality and adherence to European food standards.

The brand is currently owned by The Flower Farm B.V., an independent Dutch company that continues to expand its product line to include margarines and other spreads, all adhering to their core principle of being 100% palm-oil free. The ultimate ownership remains with the founding team and private investors focused on impact-driven business models.