Alpine Trek outdoor footwear and apparel

Alpine Trek (widely known as Bergfreunde in German-speaking markets) is a leading European retailer specializing in high-quality mountaineering, climbing, and outdoor equipment. The brand originated in Germany and has built a reputation for providing technical gear for alpine sports and trekking enthusiasts.

While the Alpine Trek brand itself serves as a retail platform, the products sold under its umbrella are manufactured globally, primarily in Europe and Asia, depending on the specific partner brands or private label requirements. The company focuses on technical performance and sustainability in the outdoor industry.

In terms of ownership, the brand underwent a significant transition recently. After being owned by the American outdoor giant Backcountry for several years, it was acquired by the Decathlon Group in early 2024. This move integrated the specialized retailer into one of the world's largest sporting goods networks, though Alpine Trek continues to operate as a distinct entity with its own brand identity and curated product selection.