DBS Core 2.0 bicycle

DBS (Den Beste Sykkel) is a renowned Norwegian bicycle brand with a history dating back to 1932, founded in Sandnes. While the brand carries a deep Norwegian heritage, contemporary production for the Core 2.0 series and other models is typically outsourced to specialized bicycle manufacturing hubs in Asia, primarily Taiwan and China, to leverage advanced engineering and cost efficiencies.

Originally established by Øglænd DBS, the brand has transitioned through several ownership structures. Today, DBS is part of the Cycleurope group, one of Europe's leading bicycle companies. Cycleurope is owned by the Swedish conglomerate Grimaldi Industri AB. This ownership places DBS within a family of prestigious brands, benefiting from global distribution networks while maintaining its status as a staple in the Scandinavian cycling market.