Proraso Shave Foam Protect with Aloe

Proraso is a quintessentially Italian grooming brand that has become a global benchmark for men's shaving products. Founded in Florence in 1908 by Ludovico Martelli, the company introduced its legendary Pre and After Shave Cream in 1948, which revolutionized the shaving experience for both barbers and home users. The brand has remained deeply rooted in its Italian heritage, with its products still formulated and manufactured in Italy to ensure the highest standards of quality and authenticity.

Throughout its history, Proraso has maintained its status as a family-led enterprise. It is currently owned and managed by Ludovico Martelli S.p.A., representing the fourth generation of the Martelli family. The brand is known for its distinctive formulations tailored for different skin types—such as the Protect line containing aloe and vitamin E—and continues to be a symbol of Italian craftsmanship and timeless grooming traditions across the world.