Crave Pet Food

Crave is a premium pet food brand marketed toward pet owners who prioritize high-protein, grain-free diets inspired by the ancestral needs of dogs and cats. The brand emphasizes real meat as the primary ingredient, mirroring the diets of wild wolves and lynxes. Since its launch, it has positioned itself in the specialty and premium segments of the pet nutrition market.

While the brand's conceptual identity focuses on the wild, its production is part of a massive global supply chain. Manufacturing occurs primarily in the United States at facilities equipped for high-protein kibble and wet food production, though certain product lines are manufactured in other regional hubs depending on the specific market and local sourcing requirements.

Ownership of Crave lies with Mars, Incorporated, one of the world's largest privately held companies. Mars Petcare, a subsidiary based in Brussels, Belgium, and Franklin, Tennessee, manages the brand alongside other major labels like Pedigree and Royal Canin. This corporate backing provides Crave with extensive research capabilities through the Waltham Petcare Science Institute.