Signal toothpaste

Signal is a globally recognized oral hygiene brand that was first introduced in Europe in 1961. It is known for pioneering innovations in the dental care market, such as the introduction of the first toothpaste with red and white stripes. The brand has established a strong presence in dozens of countries across Europe, the Middle East, Asia, and Africa, often operating under different names like Pepsodent or Mentadent in certain markets.

The manufacturing of Signal products takes place across a wide network of facilities worldwide to serve regional markets efficiently. Major production hubs are located in France, Egypt, and various parts of Southeast Asia. As part of a massive consumer goods portfolio, Signal benefits from advanced research and development and a sustainable sourcing strategy for its ingredients.

Currently, Signal is owned by Unilever, a British multinational consumer goods company. Unilever manages the brand through its personal care division, maintaining its position as one of the leading names in fluoride toothpaste and specialized dental solutions. The brand continues to focus on social impact programs, including school-based programs to promote healthy brushing habits globally.