Yoplait Source Blueberry Yogurt

Yoplait is one of the world's most recognizable yogurt brands, originally founded in France in 1965 through the merger of six regional dairy cooperatives known as Sodima. The brand is famously represented by its six-petaled flower logo, which symbolizes the six founding cooperatives.

In the Canadian market, Yoplait products like the Source line are manufactured locally by Liberté (owned by General Mills) or through licensing agreements. While the brand has French origins, the manufacturing for the en-CA market primarily occurs within Canada to ensure freshness and support local dairy supply chains.

The ownership of Yoplait is unique; as of 2021, the brand is under a split ownership structure. Sodiaal (the successor to Sodima) reacquired full control of Yoplait's European operations and international brand rights from General Mills. However, General Mills retained full ownership of the Yoplait brand and operations specifically for the North American market (United States and Canada). Therefore, for Canadian consumers, the ultimate owner is the American multinational General Mills.