Selecta Vending Machine

Selecta is Europe's leading route-based unattended self-service retailer, providing coffee and convenience food solutions in the workplace and public spaces. Founded in Murten, Switzerland, in 1957 by Joseph Jeger, the company revolutionized the break-time experience by introducing vending machines that offered high-quality refreshments.

While the machines themselves are manufactured by various hardware partners across Europe and beyond, the Selecta brand represents the service and technology layer. Over the decades, Selecta has expanded significantly through organic growth and major acquisitions, such as Pelican Rouge and Gruppo Argenta. Today, Selecta is a Swiss headquartered company that operates across 16 countries, serving millions of consumers daily.

The ultimate ownership of Selecta Group rests with KKR (Kohlberg Kravis Roberts & Co. L.P.), a global investment firm. KKR took control of the company in 2015 from Allianz Capital Partners. Under this ownership, Selecta has transitioned toward a more technology-driven provider, integrating digital payment solutions and premium coffee partnerships like Starbucks and Lavazza into its automated retail points.