Equate Ultra Strength Pain Relieving Cream

Equate is the primary private-label brand for health and personal care products sold by Walmart. This specific product, the Ultra Strength Pain Relieving Cream, is formulated to provide deep penetrating relief for minor arthritis, backache, muscle, and joint pain, serving as a cost-effective alternative to national brands like Bengay.

Originally, Equate was an independent brand of health and beauty products sold at multiple retailers including Target and Walmart. However, it was eventually acquired by Walmart, becoming their signature value-driven pharmaceutical and personal care line. The manufacturing of Equate products is typically handled by various third-party contract manufacturers, with many of their pharmaceutical and topical products produced within the United States to ensure compliance with FDA standards.

Walmart Inc., headquartered in Bentonville, Arkansas, remains the ultimate owner of the brand. As a global retail giant, Walmart utilizes Equate to offer a wide range of over-the-counter medications and hygiene products that maintain high-quality standards while remaining accessible to a broad consumer base.