ØGO Organic Wheat Flour

ØGO is a Danish private label brand specializing in organic food products. The brand was created by Salling Group, one of Denmark's largest retail companies, to offer affordable organic alternatives to consumers. The product shown is organic wheat flour, which typically carries both the Danish 'Ø-label' and the EU organic logo, signifying strict adherence to organic farming standards.

The flour is primarily sourced and processed in Denmark, utilizing local agricultural resources. As a private label, ØGO is exclusively distributed through Salling Group's retail chains, including Netto, Føtex, and Bilka. The brand remains under the ultimate ownership of the Salling Group, which is owned by the Salling Foundations, ensuring that the brand's profits are reinvested into the company or donated to various charitable causes.