Milk Makeup Blur Weightless Loose Powder

Milk Makeup Blur Weightless Loose Powder is a high-performance cosmetic product designed to set makeup and provide a smooth, matte finish. Originally conceived in New York City, the brand is synonymous with 'clean beauty' and innovative, easy-to-use vegan formulations. While the brand was born in the United States, its manufacturing processes can span multiple countries depending on specific ingredient sourcing and production lines, though much of their powder production has historically occurred in the USA or Italy.

Since its founding in 2016 at Milk Studios in NYC, the brand has seen significant growth and corporate evolution. As of the current market landscape heading into 2026, Milk Makeup operates under the majority ownership of Waldencast, a global multi-brand beauty and wellness platform. This acquisition has allowed the brand to expand its international distribution while maintaining its identity as a creative, community-led brand. The ownership structure reflects a modern shift in the beauty industry towards consolidated, specialized prestige beauty portfolios.