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Facelle is a private label brand specialized in feminine hygiene and personal care products. The brand is exclusively owned and distributed by the German drugstore giant Dirk Rossmann GmbH. Originally founded in Germany, the brand focuses on providing affordable yet high-quality healthcare solutions for women, ranging from sanitary pads to specialized relief products like heat patches.
While the brand is deeply rooted in German retail culture, its manufacturing footprint is global. Products under the Facelle line are produced in various locations, including Germany and other specialized facilities across Europe and Asia, depending on the specific product category. As a Rossmann private label, the ultimate ownership rests with the Rossmann family and the A.S. Watson Group, ensuring widespread availability across their international store network, including Latvia.
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