Martini Bitter liqueur

Martini Bitter is a classic Italian aperitif that forms part of the prestigious Martini & Rossi portfolio. Originating in Pessione, Italy, in 1872, this bitter liqueur is crafted using a complex blend of aromatic herbs and wood, which contributes to its distinct crimson color and sophisticated flavor profile. It remains a staple in Italian cocktail culture, particularly in drinks like the Negroni.

The brand was founded by Alessandro Martini, Luigi Rossi, and Teofilo Sola. Today, the Martini brand is owned by Bacardi Limited, the largest privately held, family-owned spirits company in the world. While Bacardi is headquartered in Bermuda, the production of Martini Bitter continues to be centered in Italy, maintaining its historical connection to the Piedmont region and authentic Italian manufacturing traditions.