Pusa Amaro Piemontese

Pusa is a premium Italian herbal liqueur, specifically an Amaro Piemontese, rooted in the distillation traditions of the Piedmont region. The brand was founded by entrepreneur Andrea Pusa, who combined historical alchemical concepts—represented by the 'Aqua Ardens' (Burning Water) text and the phoenix logo—with modern mixology trends.

Manufacturing takes place exclusively in Piedmont, Italy, utilizing a blend of alpine herbs and botanicals characteristic of the region. The brand remains under the independent ownership of its founder through the company Pusa S.r.l., maintaining its status as a boutique, artisanal craft spirit within the competitive Italian liqueur market.