Cooler Hydrate mentă & lime

Cooler is a non-alcoholic beverage brand deeply rooted in the Romanian market, known for its range of refreshing lemonades and electrolyte-infused drinks. The product shown, Cooler Hydrate with mint and lime, is designed as a functional soft drink, combining hydration with added electrolytes. It is a popular choice for consumers looking for low-calorie alternatives to traditional sodas.

The brand was originally developed and launched in Romania by Maspex Romania, which is a key part of the larger Maspex Group. The production of Cooler beverages typically takes place in modern manufacturing facilities located in Romania, specifically in Vălenii de Munte, ensuring a localized supply chain for the Southeastern European market.

Ultimately, the brand is owned by the Maspex Group (Maspex Wadowice), one of the largest food and beverage companies in Central and Eastern Europe, headquartered in Poland. Maspex is a privately held company that has expanded its portfolio significantly over the last few decades, managing iconic regional brands across multiple categories including juices, snacks, and pasta.